About 80% of PSLs in new Buffalo Bills stadium have sold; sellout by end of year within reach
With the price of a PSL now as low as $750, the Bills say they have sold about 43,000 seat licenses − out of the nearly 55,000 available − with about a year to go until the team plays its first game in the more than $2 billion stadium under construction in Orchard Park.
Around 80% of the season tickets in the new Buffalo Bills stadium have been sold.
There is no longer a price barrier for most current season ticket holders to join the team at their new stadium, and that is showing in the explosion of sales for personal seat licenses.
With the price of a personal seat license now as low as $750, the Bills say they have sold about 43,000 seat licenses − out of the nearly 55,000 available
– for the new stadium in Orchard Park. Joshua Bessex photos, Buffalo News
With the price of a PSL now as low as $750, the Bills say they have sold about 43,000 seat licenses − out of the nearly 55,000 available − with about a year to go until the team plays its first game in the more than $2 billion stadium under construction in Orchard Park.
During the second quarter of the year, the Bills sold more than 14,500 seat licenses, far eclipsing any prior quarterly sales. Tack on more than 9,000 PSL sales since the start of the current quarter July 1, and the team has now sold about 80% of the available seats in the more than 60,000-seat stadium.
Much of the sales since the beginning of March have been in the upper-level seats, where PSL prices started at $2,500 in the 400 sections.
It leaves little doubt that the stadium will sell out, and at this rate, that could be by the end of the year.
That also means there will likely be few individual game tickets available for fans without season tickets, after accounting for the tickets the Bills are required to reserve by the NFL and seats set aside for major sponsors.
“In a perfect world, there will be some availability,” said Pete Guelli, chief executive officer and executive vice president of the Bills. “The first priority has been on fans wanting to come on board and purchase a PSL. Once we get through that, we’ll have a better idea of what and if anything will be available.”
The Bills haven’t released details about the standing area being planned at the new stadium and the potential availability of those tickets on an individual game basis.
The team has fewer than 1,000 of its approximately 18,000 current season ticket account holders to bring through the New Stadium Experience Center in Williamsville, where the Bills sales consultant Legends pitches them on seats at the new stadium.
But there are still thousands of other fans who have dropped deposits to be on the waiting list, representing the potential for approximately 20,000 seats at the new stadium. Their shot at buying tickets will begin to happen in about a month.
“We were confident this was the right process, but it is a little difficult to determine what the response will be until you formally get into the process,” Guelli said. “I wouldn’t say I was necessarily surprised, but sales have definitely ramped up quicker than expected, to the point that this process is likely to close out earlier than we all thought.”
The Bills new stadium will have 60,108 seats, and about 54,628 will require a PSL. The $750 PSL in the end zone of the 400s will be the final price point to be released by the team.
In the first quarter of 2025, the Bills sold 7,890 PSLs, bringing the total number of seats sold to 18,983 as of March 31. That number quickly rose to around 33,500 by the end of the year’s second quarter, after the team sold approximately 14,500 seat licenses from April to June.
That is a dramatic uptick from when the team was selling higher-priced club and first-level seats – a process that began in March 2024.
Although there was some sticker shock expressed by fans when club seats ranged from $8,000 to $50,000 per PSL at the new stadium, and some of the higher-end, lower-level seats were going for between $5,000 to $10,000 for a PSL, price points have gone down as the Bills began selling seats in the corner and end zones of the lower level and in the 300 and 400 levels.
In the 400s, PSL prices started at $2,500 for seats closest to the 50-yard line, and have gradually gone down as the team has gotten around the bowl.
The stadium’s 6,162 club seats and suite inventory of 1,755 seats are all sold out. There is a smattering of seats still available at just about every price point, but the most reasonably priced PSLs are going quickly, Guelli said.
The Bills are required to set aside 3,725 seats as “mandatory holds” for visiting teams, the NFL and Bills players’ families and staff. More tickets will be set aside as “sponsor holds” for the Bills’ founding partners, Guelli previously said.
Purchasing a PSL will give fans ownership of that seat for the life of the 30-year lease in the new stadium. That also means they can sell the PSL after the first year of ownership. It is a nearly 30-year-old concept, but relatively new to Buffalo, where Bills officials promised prices would be among the most reasonable in the league.
“As people saw those price points come online, they acted pretty quickly,” Guelli said. “There’s going to be variety of seats available for people on the waitlist, but not a lot.”
The Bills have 900 current season ticket holder accounts to get through at the experience center, and the team is expecting to finish those up in the next few weeks. The experience center has been open for appointments seven days a week.
They will close the exclusive window for current season ticket holders to get seats at the new stadium Sept. 19. Shortly after that, the Bills will begin reaching out to fans on the waitlist. The stock of seats remaining is limited, but still spread out across the stadium, Guelli said.
The team will communicate at least one more time with all current season ticket holders who have said no to this point before the exclusive window closes.
“We just want to make sure we don’t miss anyone,” Guelli said. “The one thing Terry (Pegula) wants to do is give people every opportunity to get on board, and if they choose not to join us, we completely understand. Obviously, this is a big decision for people. But we would love to have as many people over there as possible who have been supporting us for all these years.”
The conversion rate of current season ticket holders coming over to the new stadium is around 70%, which Guelli calls pretty high for a team transitioning to a new building.
“We’re really not in a hurry, and want to take our time to make sure we’re doing this right and everyone gets an opportunity, but things have quickly escalated,” Guelli said.