Bills unveil logo for new stadium
The Bills have unveiled the logo for the inaugural season at the new Highmark Stadium, which will also be part of another opportunity to sell a line of products.
The Bills have unveiled the logo for the inaugural season at the new Highmark Stadium, which will also be part of another opportunity to sell a line of products.
The new logo for the new Highmark Stadium.
Centered on the team's iconic charging buffalo, the circular crest features a stylized rendering of the stadium, symbolizing the new home for the Bills, which is scheduled to be open for the 2026 season.
The logo will appear as a jersey patch for the first home game of the 2026 season and will be used on several retail products as part of an exclusive inaugural-season merchandise line. It will soon be available for online purchase.