The final tally is in, and the Buffalo Bills did better than they expected, selling personal seat licenses at the new Highmark Stadium.
The Bills took in nearly $260 million from the sale of PSLs – around 15% more than the $225 million the team expected to raise, according to the latest report submitted by the team to the state.
The report, released on Tuesday, will likely be the final quarterly update of any significance submitted to the state about the sale of personal seat licenses and the revenue it provided the team since the Bills ended the PSL sales process in December.
Personal seat licenses have sold out at the new Buffalo Bills stadium. The Bills have more than 1,300 seats earmarked for sale that were not sold.
Many of those may likely be single seats spread across the stadium, with the Bills planning to sell them on an individual game basis. Harry Scull Jr., News File Photo
How much money was made
The Bills said they sold more than 53,300 seat licenses. The new stadium's suite and loge inventory, which sold out, did not require a PSL. The team in December said its PSLs were sold out.The Bills brought in just over $259 million in seat license revenue – money that is going toward the construction of the stadium that is expected to be completed by July.
That includes more than $20 million made during this latest quarter.
The team brought in more than $262.3 million in PSL revenue, but more than $3.3 million was spent on team costs during the sales process, most of which went to commissions for the Bills' sales consultant, Legends Global.
The revenue is critical for the team because it does not need to be shared with the league and can go right to the rising construction costs. The Bills received $850 million in public funds for the project, but the team is on the hook for the remainder of the cost, including all overruns. The new stadium has already gone up in price from the original estimate of $1.35 billion to around $2.2 billion.
While the Bills exceeded initial estimates for PSL sales, they still did not bring in anywhere close to some of the bigger markets such as Las Vegas, which raised around $550 million for the $1.9 billion Allegiant Stadium, which opened in 2020, by charging between $500 and $75,000 per PSL. The Bills have said they would have some of the most reasonably priced seat licenses in the NFL.
About 1,300 seats are available
The Bills have more than 1,300 seats earmarked for sale that were not sold.The team sold 53,309 of its inventory of 54,628 seat licenses that were for sale, leaving 1,319 seats that are still available. Many of those may likely be single seats spread across the stadium, with the Bills planning to sell them on an individual game basis.
The Buffalo Bills announced in December a sellout of their inventory of seats they planned to sell ahead of the first season
in their over $2 billion new stadium, but there are more than 1,300 seats still available. Harry Scull Jr., Buffalo News
Pete Guelli, chief operating officer and executive vice president of the Bills, said in December that there may wind up being a few thousand available seats or standing room tickets.
The standing room area would likely include no more than 1,000 fans, and Guelli said that availability would be phased in over the course of multiple seasons after first making sure the building operates as anticipated.
The new stadium’s 6,162 club seats, which required a PSL, also sold out, as did the suite and loge inventory of 1,755 seats, which did not require a PSL.
The Bills are also required to set aside 3,725 seats as “mandatory holds” for visiting teams, the NFL and Bills players’ families and staff and as sponsor holds for team partners.
Sales slowed as inventory dwindled
The Bills had one of their slowest quarter of sales from October through December, mainly because they were so close to reaching their sales goal.The team sold 4,689 seat licenses during the fourth quarter of 2025 – around 10,500 fewer than the prior quarter.
As of Sept. 30, the team had sold 48,620 PSLs. They sold 15,126 PSLs during the third quarter of the year, running from July 1 to Sept. 30 – the most the Bills have sold in any quarter since they began offering PSLs to fans in March 2024. During the second quarter of the year, the Bills sold more than 14,500 seat licenses, and in the first quarter, they sold 7,890 PSLs.
After a slower start to PSL sales because the team was selling more-expensive club seats and high-end lower-level seats, seat license sales took off once the Bills shifted to more-affordable seats that carry lower license costs.
Seat licenses in the 400 level were going for anywhere from $750 to $2,500. In the lower level, in and around the end zones, they got as low as $2,500 per PSL. Club seats ranged from $8,000 to $50,000 per PSL at the new stadium, and some of the higher-end, lower-level seats were going for between $5,000 and $10,000 for a seat license.
The Bills will be taking around 75% of their current season ticket holders with them when they move next season. That is the highest number of current season ticket holders to go from an old to a new building on a project led by Legends Global, which has collaborated on selling seat licenses for six new NFL stadium projects since 2009.
Once PSL sales ended the week of Dec. 12, the team closed the once-bustling New Stadium Experience Center in Williamsville that opened in March 2024 as a place where Legends could pitch the sale of seats to prospective season ticket holders.