Analysis: Brandon Beane is betting big the Bills have a championship roster


Brandon Beane said what you expected him to say Wednesday.

“I do believe we can win a championship with this roster,” the Buffalo Bills’ general manager said during a news conference that stretched nearly 30 minutes.
Beane spoke the day after failing to swing a deal before the NFL’s trade deadline kicked in at 4 p.m. Tuesday.

That inactivity was met with an avalanche of criticism online. Beane’s words and tone Wednesday expressed similar disappointment, or even shock that he was unable to make a move. The general manager said he would have lost money wagering on whether the Bills would have made at least one trade, something he’s done at or near the trade deadline in each of the past three seasons.

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Bills general manager Brandon Beane did not make a deal at the NFL trade deadline for the first time since the 2021 season.
Joshua Bessex, Buffalo News


That criticism is going to be ramped up by a significant degree if the Bills don’t do what the general manager believes they can, which is win the Super Bowl. That’s a lofty bar to clear, but that’s how the franchise is measured these days.

Fall short, and it will be easy to look back on Nov. 4 as a day in which Beane failed to act in improving the roster.

The reason was twofold, according to Beane. No. 1 is that it takes two to tango, and the Bills lacked a dance partner.

“I cannot force someone to trade me a player,” Beane said.

On that, we will concede he has a point. It was rumored Tuesday that the New York Jets, the most active team on deadline day, didn’t want to do business with teams in their division. That’s not to say the Bills were in on cornerback Sauce Gardner or defensive tackle Quinnen Williams, but rather to point out that if the Jets simply refused to answer an area code 716 phone call, that is out of Beane’s control.

The second part of the equation, according to Beane, was the salary cap. The Bills have $3.3 million in space as of Wednesday. That certainly does impact the size of the contract that they would be able to take back.

Beane said he had deals in place to restructure a couple of contracts of players on the current roster to open up cap space. Any player acquired from another team who came in on a reworked contract, like, for example, his original team retaining money, would have had to have been processed by Monday, because the new contract inherited by the Bills would have to fit under the salary cap.

Of course, Beane doesn’t get a pass for that. He’s responsible for the team’s cap number, because he oversees contract negotiations. The Bills are in this situation because of how they have managed the cap. If they were unable to add a player because they didn’t have the space, that doesn’t excuse the GM. In fact, it’s a strike against him.

“Believe me, I went home as mad as any other fan,” Beane said. “I wanted to do things. I’m always wanting to do things to make this team better.”

At least Tuesday, though, he didn’t.

Beane said that the team was active in gauging the trade market. He found that a lot of names rumored to be available were just that – rumors. It’s true that not every player thought to be available ended up switching teams. Buffalo’s upcoming opponent, Miami, was thought to ready for a fire sale. Instead, the Dolphins made just one trade, electing to keep wide receiver Jaylen Waddle and defensive end Bradley Chubb.

Still, 15 trades were made around the league in the last week, including eight on Tuesday. It’s not as if general managers around the league had their phones on do not disturb.

Beane was asked if he thought upping the price he was willing to pay as the deadline approached might have pushed a deal across the finish line. He gave an answer the “Million Dollar Man” Ted DiBiase would have been proud of, saying in part “99% of the players are available for a price.

The Jets trading both Gardner and Williams – two franchise cornerstones – proves that point.

“My job is to not be reckless with this role,” Beane said. “It’s not fantasy football. … There are so many ramifications of cost and draft picks.”

Here is where there is a fundamental difference between how Beane views his job and how fans outside the organization view it.

The AFC is wide open this year, perhaps more so than it’s been since Beane and Sean McDermott came to Buffalo nine years ago. The Bills have the league MVP at quarterback. There is a growing sense, with each passing year, that Josh Allen’s prime is being frittered away every time the season ends and he’s not raising the Lombardi Trophy. The championship-starved nature of the fanbase only adds to that pressure.

The team has been ravaged by injuries. In consecutive weeks, impact defensive linemen Ed Oliver and Michael Hoecht have been lost long term. Ideally, at some point that injury luck turns around, but there is no telling when, or if, that will happen.

Beane said he wants to have the best team possible when he sets the initial 53-man roster at the end of training camp, and that he hopes to not have to rely on the trade deadline to bolster it. That’s a noble plan, but injuries have challenged the calculus this year.

“We’re usually very active. I’m always active,” Beane said. “You put a lot of work in. Sometimes you look back, when you go home last night, like ‘Damn, that was a waste of time.’ ”

That being true is the worry.

Beane is right when he uses the example of how trading for a $25 million player can impact the team’s salary cap outlook for years to come.

“It doesn’t mean we wouldn’t do it, but you also have to say ‘If you do that, you can have him probably for ’26, if we kick the can down (the road) ... but it’s coming due where you’re going to have to walk in here and I’m going to have to tell you, ‘Yeah, we had to trade this player we really liked, yeah we had to release this player that we like,’ ” he said. “You can’t make decisions in a vacuum or a silo. They all have long-term affects.”

That’s true, but what’s also true is most fans don’t give a hoot about the 2028 salary cap. They want a Super Bowl in February. They look at the Rams’ approach from a few years ago – which we’ll amend to “(forget) them picks” as one that’s worth duplicating.

The Bills have won both of their games coming out of the bye week, putting together their most complete performance of the season Sunday against the Chiefs in the process. Instead of leading Beane to conclude the team might not need reinforcements, he said the opposite was true.

“The way they were playing made me look even harder,” he said. “We’re trying to win this thing every year.”

With all due respect to Jordan Phillips, whom Beane mentioned as an example of a player who was added to the roster after the trade deadline last year and who ended up playing in the AFC championship game, that’s not moving the needle.

Fans wanted something more impactful Tuesday than scouring the waiver wire. It seems Beane wanted that, too, but he wasn’t able to deliver.
 

GM Brandon Beane explains Bills’ lack of trades: ‘I went home as mad as any other fan’​


Brandon Beane, general manager of the Buffalo Bills, heads off the field at the end of practice.

Brandon Beane, general manager of the Buffalo Bills, heads off the field at the end of practice. Tina MacIntyre-Yee / Imagn Images

Brandon Beane wants Buffalo Bills fans to know he tried. He really did.

Beane trotted out all the expected explanations for not being able to acquire any players at the NFL’s trade deadline Tuesday afternoon.

It’s not fantasy football, he reminded us. There’s the salary cap, and he didn’t have much room to work with. And, of course, it takes two parties to make a trade.

Even so, Beane emphasized how upset he was Tuesday night to leave his One Bills Drive office empty-handed. Given all the time and energy he and his scouting department invested into improving Buffalo’s roster, he admitted to feeling, “Damn, that was a waste of time.”

Beane revisited his frustrations multiple times during his Wednesday news conference:
  • “Believe me, I went home as mad as any other fan. I wanted to do things.”
  • “If it made sense, I was trying to do it. I mean, candidly, I would’ve lost money yesterday on the Bills doing a move.”
Beane spoke for a half hour on a variety of topics related to the deadline and his perspective on Buffalo’s roster for the homestretch.

Despite his frustrations, Beane claimed Bills still have Lombardi Trophy-caliber roster

The Bills have reached the AFC Championship Game only twice since Josh Allen’s arrival, but Beane has experience getting to the Super Bowl with the Carolina Panthers front office in 2003 and 2015.
https://www.nytimes.com/athletic/6778542/2025/11/04/bills-trade-deadline-brandon-beane/

Beane was asked if the Bills’ roster, as currently constituted, and with all the injuries, can win it all.

“We’re 6-2,” Beane said. “I’ve been to the Super Bowl a couple times. I’ve seen us be in AFC Championship Games. You don’t get to AFC Championship Games without having a championship roster. I know what that looks like, without going position by position of where we’re at.

“Now, we can only afford so many injuries. We can trade for five All-Pros, but that doesn’t guarantee you’re not going to get them injured.”

Beane conceded mounting injuries remain chief concern

Buffalo’s injury list is so long that when coach Sean McDermott sat down for his Wednesday news conference, he had to read it off a second time – and slowly – so reporters could log them all.

Not practicing were tailback James Cook (ankle), defensive tackle DaQuan Jones (calf), edge rushers Joey Bosa (wrist) and A.J. Epenesa (concussion), linebacker Shaq Thompson (hamstring) and nickelback Taron Johnson (groin). Wide receiver Joshua Palmer (knee/ankle) and linebacker Terrel Bernard (ankle) were limited. On Sunday, the Bills lost defensive end Michael Hoecht for the season with a torn Achilles one week after losing defensive tackle Ed Oliver to a torn biceps. Others are on injured reserve.

“The injury bug has hit us here a little bit this season,” Beane said. “Knock on wood, hopefully that’s coming to an end.”

A couple hours later, the Bills announced top cornerback Christian Benford suffered a groin injury.

Already depleted, what happens if someone like tight end Dalton Kincaid, who has a significant injury history for a third-year pro, or Cook get hurt? Or more defensive backs?

That sentiment influenced Beane’s efforts, fruitless as they were.

“When we cut to 53, I want, at that point, to have the best team,” Beane said. “I don’t really want to need the trade deadline, but I’m always going to look, and if we’re injured somewhere or we think there’s a piece that is a clear upgrade with a seamless transition, we’ve shown that year after year we’ve made moves that we can.

“But I cannot force someone to trade me a player.”

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The Bills are hoping Gabe Davis can beef up the wide receiver room once he returns to play.USA Today

Regarding reinforcements, old friends must suffice for now

When discussing roster additions who can help down the homestretch, Beane used defensive tackle Jordan Phillips as an example and receiver Gabe Davis as a possibility.

That’s a far cry from players such as All-Pro defensive tackle Quinnen Williams, All-Pro returner/receiver Rashid Shaheed, and 1,000-yard wideout Jakobi Meyers, among those who were dealt Tuesday.

Buffalo has released and re-signed Phillips a bajillion times. He rejoined them this time last year as a street free agent, played seven of the last eight regular-season games and all three in the playoffs. Phillips returned again in September and has played the past four games.

Davis departed the Bills after the 2023 season, signing with the Jacksonville Jaguars for three years and $39 million. He lasted one season, tearing the meniscus in his left knee and getting released. The Bills signed Davis to their practice squad in September. He started practicing last week.

“He’s worked his tail off to get where he’s got, honestly, maybe quicker than I thought to play football,” Beane said of Davis. “I thought last week he had a nice week.

“When Gabe is Gabe, he signed a nice free-agent deal. He had a lot of success here. So, of course, if we think at the right time, we would look at that as an option for us.”

Beane defended sophomore receiver Keon Coleman’s development – to a point

Beane acknowledged “the microscope is on Keon,” but part of the reason for that is the GM betting that Coleman would make big strides this season by not putting more emphasis on acquiring more wideout help in the offseason.

Coleman had an explosive opener, catching eight passes for 112 yards and a touchdown against the Baltimore Ravens. Since then, however, Coleman has averaged 2.6 receptions for 24.6 yards with one more touchdown. McDermott benched him for the first series in the Week 5 loss to the New England Patriots. On the next possession, Coleman fumbled deep in Bills territory.

“He was drafted high second round, so you’re naturally going to put a lot of pressure on him,” Beane said. “I would say there’s been some good things, and there’s been things he can continue to do better. I think he has taken another step this year.”

Beane noted some aspects of Coleman’s evolution, such as a commitment to blocking in the run game, can’t be seen on the stat sheet and that there are times Coleman has gotten open but Allen’s progressions don’t reach him before the ball has been thrown.

“I think everyone just needs to let it play out and stop trying to evaluate every snap with him,” Beane said. “Let’s evaluate him at the end of the season where he’s at after two years. We talked about him last year after one year; I think he’s improved on those things. He had an excellent training camp, excellent first game. We got to running the ball a little bit and there’s just been some games with more opportunities than others.

“But we’ll need him down the stretch if we’re going to get to where we’re trying to get to.”

Beane was prepared to rework contracts

Beane restructured nickelback Taron Johnson’s contract and had arranged to rework other players’ contracts to clear salary-cap space for possible Monday trades.

In many negotiations, Beane had to ask trade partners to assume some of a player’s salary. But trades that require a new contract must be made by 4 p.m. Monday.

“It’s one of the things I wish the league would fix,” Beane said. “Some leagues allow you to do a sign-and-trade. There were certain players after 4 o’clock Monday I could no longer do.

“We had a couple conversations with our guys to give us a little bit of money to possibly get us a few more options once we realized some of them were out of play for us Monday due to our cap. We did not do those, but we had them ready to turn in. You are allowed to do that if we were able to consummate a deal.”
 
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