The value of the Buffalo Bills just keeps going up, following a trend for franchises throughout the NFL.
The team is now valued at nearly $6 billion, which is almost $1 billion more than last year, according to 2025 team values released Wednesday by Sportico.
The Bills have now quadrupled in value since owner Terry Pegula bought the team for $1.4 billion in 2014.
Buffalo Bills owner Terry Pegula paid $1.4 billion for the Buffalo Bills in 2014. The team now is worth nearly $6 billion, according to a new report.
Harry Scull Jr., Buffalo News
The team has been buoyed by its recent success behind star quarterback Josh Allen, the more than $2 billion stadium being constructed in Orchard Park and a global following that has the Bills ranked as one of the team’s most engaged on social media networks.
But by NFL standards, the Bills are still squarely in the bargain bin.
At $5.87 billion, the Bills rank 26th out of 32 NFL teams. That’s the same spot they were in last year, when Buffalo was valued at $5.08 billion. It’s due, for the most part, to the skyrocketing value of all the league’s teams.
Although the Bills have quickly climbed in value, so has most every other team in the league. So much so that Buffalo, ranked as the second smallest market team in the league, is not that far off the NFL’s lowest valued team.
The team with the least value, according to Sportico, is the Cincinnati Bengals at $5.5 billion. They gained about $800 million in value from last season.
The value of the top teams in the league drastically increased. The Dallas Cowboys were the only team valued at over $10 million last year and now there are three teams over that mark.
In addition to the Cowboys ($12.8 billion), other teams valued over $10 billion include the Los Angeles Rams ($10.43 billion) and New York Giants ($10.25 billion). The Rams and Giants each went up in value by nearly $3 billion.
The Bills have now made the playoffs in six straight seasons, including a pair of AFC Championship contests, and Allen is not only coming off a Most Valuable Player campaign, but has also become one of the most marketable athletes in all professional sports.
The team’s stadium project has been going on for over two years and is slated to be complete by the 2026 season. The open-air, 60,000-seat stadium gives the Bills a state-of-the-art facility, which may help bring the NFL draft in 2029 or 2030.
The visibility of the Bills has skyrocketed in recent seasons with prime-time games and the team’s growing presence on social media. The team said in 2023 that fans engage on the Bills team app more than any other team in the league. The Bills are No. 2 in the NFL in social media rate and third in the league in overall social media value, the team previously said.
In December, the Bills confirmed the addition of 10 limited partners to the ownership group, marking the first time in franchise history that the team has had minority owners.
Pegula sold approximately 20% of the franchise to multiple investors, including around 10% to Dallas-based private equity firm Arctos. Basketball stars Vince Carter and Tracy McGrady, along with soccer star Jozy Altidore, were also part of a group that bought a minority stake in the team.
Last year, team owners approved new rules that will allow private equity firms to buy passive minority stakes in franchises, bringing deep-pocketed Wall Street investment funds into the fold.
The team is now valued at nearly $6 billion, which is almost $1 billion more than last year, according to 2025 team values released Wednesday by Sportico.
The Bills have now quadrupled in value since owner Terry Pegula bought the team for $1.4 billion in 2014.
Buffalo Bills owner Terry Pegula paid $1.4 billion for the Buffalo Bills in 2014. The team now is worth nearly $6 billion, according to a new report.
Harry Scull Jr., Buffalo News
The team has been buoyed by its recent success behind star quarterback Josh Allen, the more than $2 billion stadium being constructed in Orchard Park and a global following that has the Bills ranked as one of the team’s most engaged on social media networks.
But by NFL standards, the Bills are still squarely in the bargain bin.
At $5.87 billion, the Bills rank 26th out of 32 NFL teams. That’s the same spot they were in last year, when Buffalo was valued at $5.08 billion. It’s due, for the most part, to the skyrocketing value of all the league’s teams.
Although the Bills have quickly climbed in value, so has most every other team in the league. So much so that Buffalo, ranked as the second smallest market team in the league, is not that far off the NFL’s lowest valued team.
The team with the least value, according to Sportico, is the Cincinnati Bengals at $5.5 billion. They gained about $800 million in value from last season.
The value of the top teams in the league drastically increased. The Dallas Cowboys were the only team valued at over $10 million last year and now there are three teams over that mark.
In addition to the Cowboys ($12.8 billion), other teams valued over $10 billion include the Los Angeles Rams ($10.43 billion) and New York Giants ($10.25 billion). The Rams and Giants each went up in value by nearly $3 billion.
The Bills have now made the playoffs in six straight seasons, including a pair of AFC Championship contests, and Allen is not only coming off a Most Valuable Player campaign, but has also become one of the most marketable athletes in all professional sports.
The team’s stadium project has been going on for over two years and is slated to be complete by the 2026 season. The open-air, 60,000-seat stadium gives the Bills a state-of-the-art facility, which may help bring the NFL draft in 2029 or 2030.
The visibility of the Bills has skyrocketed in recent seasons with prime-time games and the team’s growing presence on social media. The team said in 2023 that fans engage on the Bills team app more than any other team in the league. The Bills are No. 2 in the NFL in social media rate and third in the league in overall social media value, the team previously said.
In December, the Bills confirmed the addition of 10 limited partners to the ownership group, marking the first time in franchise history that the team has had minority owners.
Pegula sold approximately 20% of the franchise to multiple investors, including around 10% to Dallas-based private equity firm Arctos. Basketball stars Vince Carter and Tracy McGrady, along with soccer star Jozy Altidore, were also part of a group that bought a minority stake in the team.
Last year, team owners approved new rules that will allow private equity firms to buy passive minority stakes in franchises, bringing deep-pocketed Wall Street investment funds into the fold.