The Bills find themselves 25th in the league in third-down conversion rate (34%). This is a week where the Bills’ offense needs to shake off its inconsistency, start faster and put together an all-around performance.
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The Buffalo Bills’ offense has run the fewest plays per game in the NFL through seven weeks.
It is a statistical oddity, given that the team is off to a 5-2 start.
One reason is the three blowout games – wins over Miami and Jacksonville and a loss at Baltimore – had run-out-the-clock garbage time in the fourth quarter. They were shortened games, in essence.
The other reason, however, is the Bills’ inability to stay on the field on third down. After leading the NFL the past two seasons in third-down conversion rate (50% both years), the Bills find themselves 25th in the league, converting just 34% of third-down opportunities.
This is a week where the Bills’ offense needs to shake off its inconsistency, start faster and put together an all-around performance.
“I think, really, in all but maybe one or two games, we really haven’t clicked early on, and it’s taken us a couple of drives to feel out what the defense is doing and getting into a rhythm,” Bills quarterback Josh Allen said Wednesday. “So getting off to a fast start is our utmost important thing going forward. It starts with having a good week of practice, then going out and executing the game plan.”
James Cook, running through tackles for a touchdown against Tennessee, should find room to run against Seattle this week. Joshua Bessex, Buffalo News
The potentially good news is the Bills’ offense has the easier task on its side of the ball Sunday in Seattle.
The Seahawks have the No. 1 pass offense in the NFL. Quarterback Geno Smith is a top-10 NFL quarterback, even if that might not be widely recognized by casual NFL fans. Even if the Seahawks are without stud wide receiver DK Metcalf, who has a sprained knee, they still are loaded with skill-position talent.
But the Seattle defense? It ranks 21st in yards allowed, despite playing four games against awful offenses (Denver, New England, Miami and the New York Giants).
Over the past three weeks, the Giants ran for 175 yards on Seattle. San Francisco ran for 228. Atlanta ran for 155, despite giving up on the ground game while playing catch-up in second half. In Week 2, New England ran for 185 against Seattle. James Cook needs to eat Sunday.
Seattle has a good pass rush when teams get themselves in third and long. But there is no excuse this week for Buffalo’s offense to not sustain drives.
“It feels like when we go back and watch the film, it’s a lot of what we’re doing,” Allen said. “It’s a lot of self-inflicted stuff. It’s misreads. It’s pre-snap penalties. It’s whatever the case may be. We really feel like we’re hurting ourselves, not so much what teams we’re playing against are doing. It’s something we’re looking to clean up.”
The Bills have had 13 false starts already, as News contributor Jim Kubiak pointed out. They had 14 all last season.
And there is some reason for optimism on the third-down front.
The Bills have been uncharacteristically bad on third and short. They are converting just 33% (6 of 18) on third-and-3 or shorter. Last year, the Bills converted 74% on third-and-3 or shorter.
Third and short problems should be solvable, you’d think.
The numbers are dragged down by dismal passing performances against Baltimore and Houston. Woeful production by the wide receiving corps was No. 1 on the blame list in those games. Buffalo has converted just 3 of 10 while passing on third and short.
Obviously, having Khalil Shakir back (he sat out in Houston) is essential. The addition of Amari Cooper should make the Bills a lot better versus man coverage and should command more respect from defensive coordinators.
“It’s going to be a work in progress, especially with a bunch of new receivers,” offensive coordinator Joe Brady said of the offense through seven weeks. “And now we have Amari and ... you have some injuries here and there as we kind of go, and so you’re trying to build that identity as you go.
“Obviously, we’d like to be able to come out and play to our standard early, make life little easier, but we like where we’re at right now.”
Seattle’s offense is clicking. The Bills’ offense better be ready to match it this week.